The article characterizes book distribution of regional publishers evidently for Siberia and the Far East. It states the significant difference in the patterns of book distribution of central and regional publishing houses; identifies key directions of book distribution: book assignment and book trade. University book publishing as the most important player of the regional book market distributes its products without applying book trade to provide the education process. Book assignment is typical for publishers working «under the order». Regional publishers use the traditional book trade in two ways: by creating own book-selling enterprises (chain stores, newsstands; small book-selling objects (stands, trays), Internet shopping), and by using the existing book-selling infrastructure (traditional and Internet book-stores, libraries, fairs). Overall, production marketing is the main problem of regional publishing business, and gaining a prosperous experience of book distribution determines the viability and success of the book business enterprises.