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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">bibliosfera</journal-id><journal-title-group><journal-title xml:lang="ru">Библиосфера</journal-title><trans-title-group xml:lang="en"><trans-title>Bibliosphere</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1815-3186</issn><issn pub-type="epub">2712-7931</issn><publisher><publisher-name>ГПНТБ СО РАН</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.20913/1815-3186-2019-1-95-98</article-id><article-id custom-type="elpub" pub-id-type="custom">bibliosfera-16</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ДИСКУССИИ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>DISCUSSIONS</subject></subj-group></article-categories><title-group><article-title>Оптимизация обслуживания пользователей по определен¬ной тематике в мобильной интернет-среде с использованием в библиотеке общедоступной коммуникационной системы для передачи текстовых и голосовых сообщений WeChat</article-title><trans-title-group xml:lang="en"><trans-title>Optimization of the Subject Users Service in Mobile Internet Environment on the Library WeChat Public Service Platform</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Чжан</surname><given-names>Л.</given-names></name><name name-style="western" xml:lang="en"><surname>Zhang</surname><given-names>L.</given-names></name></name-alternatives><bio xml:lang="en"><p>Dalian, Liaoning 11604</p></bio><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff xml:lang="en" id="aff-1"><institution>Library of Dalian University of Foreign Languages</institution><country>China</country></aff><pub-date pub-type="collection"><year>2019</year></pub-date><pub-date pub-type="epub"><day>30</day><month>03</month><year>2019</year></pub-date><volume>0</volume><issue>1</issue><fpage>95</fpage><lpage>98</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Чжан Л., 2019</copyright-statement><copyright-year>2019</copyright-year><copyright-holder xml:lang="ru">Чжан Л.</copyright-holder><copyright-holder xml:lang="en">Zhang L.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.bibliosphere.ru/jour/article/view/16">https://www.bibliosphere.ru/jour/article/view/16</self-uri><abstract><p>.</p></abstract><trans-abstract xml:lang="en"><p>The article thoroughly analyzes the use of WeChat public service platform in libraries and puts forward strategic ways for the development of users service by optimizing the orientation on individualized, open and interactive, specialized and integrated users service on definite subjects (SUS), and analyzes its opti­mization strategies connected with relationship, vitality and the quality. According to the analysis results, the author concludes that the optimization of SUS in mobile Internet environment should be based on the optimized service model of mobile service terminal platform, so as to realize the deepening of the function of SUS and the diversification of service forms.  </p></trans-abstract><kwd-group xml:lang="en"><kwd>Mobile Internet</kwd><kwd>WeСhat</kwd><kwd>Optimization</kwd><kwd>subject users service</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">微信公众平台升级9 大高级接口功能解读_百度经验. http://jingyan.baidu.com/article/e75aca85aabc13142edac688.html</mixed-citation><mixed-citation xml:lang="en">微信公众平台升级9 大高级接口功能解读_百度经验. http://jingyan.baidu.com/article/e75aca85aabc13142edac688.html</mixed-citation></citation-alternatives></ref><ref id="cit2"><label>2</label><citation-alternatives><mixed-citation xml:lang="ru">Chen H., Zhu Ya. 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