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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">bibliosfera</journal-id><journal-title-group><journal-title xml:lang="ru">Библиосфера</journal-title><trans-title-group xml:lang="en"><trans-title>Bibliosphere</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1815-3186</issn><issn pub-type="epub">2712-7931</issn><publisher><publisher-name>ГПНТБ СО РАН</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.20913/1815-3186-2025-3-80-88</article-id><article-id custom-type="elpub" pub-id-type="custom">bibliosfera-2181</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>МИР БИБЛИОТЕК</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>LIBRARY WORLD</subject></subj-group></article-categories><title-group><article-title>Персонализация как принцип создания библиографических ресурсов для распространения научных знаний</article-title><trans-title-group xml:lang="en"><trans-title>Personalization as a Principle for Creating Bibliographic Resources for Dissemination of Scientific Knowledge</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-9837-9423</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Юкляевская</surname><given-names>А. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Yuklyaevskaya</surname><given-names>A. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Юкляевская Анна Вячеславовна, кандидат педагогических наук, младший научный сотрудник отдела научной библиографии</p><p>ул. Восход, 15, Новосибирск, 630102</p></bio><bio xml:lang="en"><p>Anna  V. Yuklyaevskaya, Junior Researcher, Department of Scientific Bibliography</p><p>15 Voskhod St., Novosibirsk, 630102</p></bio><email xlink:type="simple">YuklyaevskayaA@spsl.nsc.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Государственная публичная научно-техническая библиотека Сибирского отделения&#13;
Российской академии наук</institution><country>Россия</country></aff><aff xml:lang="en"><institution>State Public Scientific Technological Library of the Siberian Branch of the Russian Academy of Sciences</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2025</year></pub-date><pub-date pub-type="epub"><day>02</day><month>11</month><year>2025</year></pub-date><volume>0</volume><issue>3</issue><fpage>80</fpage><lpage>88</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Юкляевская А.В., 2025</copyright-statement><copyright-year>2025</copyright-year><copyright-holder xml:lang="ru">Юкляевская А.В.</copyright-holder><copyright-holder xml:lang="en">Yuklyaevskaya A.V.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.bibliosphere.ru/jour/article/view/2181">https://www.bibliosphere.ru/jour/article/view/2181</self-uri><abstract><p>В условиях возрастающего потока информации создание библиографических ресурсов для распространения научных сведений становится особенно актуальным. Важно не только собирать и систематизировать информацию для специалистов, но и способствовать получению широким кругом пользователей новых знаний, формировать у общественности полное представление об исследованиях и применении их результатов в реальной жизни. Персонализация, основанная на учете индивидуальных потребностей и предпочтений, играет ключевую роль в этом процессе, позволяет выделить релевантные и полезные источники информации, облегчает аудитории доступ к необходимым данным. Именно на этом принципе основана подготовка библиографических ресурсов, которые становятся важным инструментом поддержки коммуникации науки с обществом. Цель статьи – обосновать важность создания библиографических ресурсов с учетом принципа персонализации, заключающегося в адаптации контента и функций ресурсов под индивидуальные потребности, предпочтения и интересы пользователей. Выделены преимущества персонализированных библиографических ресурсов: они могут выполнять функции как научных, так и рекомендательных ресурсов для сопровождения взаимодействия науки и общества. Представлены результаты изучения индивидуальных потребностей и предпочтений в сфере научно-популярной литературы 184 пользователей ГПНТБ СО РАН на основе анализа их электронных формуляров. Показаны особенности деятельности библиографа при создании персонализированных библиографических ресурсов для распространения научных знаний в обществе.</p></abstract><trans-abstract xml:lang="en"><p>In the context of the increasing of information flow, the creation of bibliographic resources for the dissemination of scientific data is becoming especially relevant. It is important not only to collect and systematize information for specialists, but also to promote the involvement of a wide range of users in the process of obtaining new knowledge, to form a complete understanding of current research and its application in real life. The principle of personalization, based on individual needs and preferences, plays a key role in this process, allows the identification of relevant and useful information sources, and facilitation of the access to the necessary data for a wide audience. Bibliographic resources, in the preparation of which this principle is laid down, are becoming an important tool for supporting communication between science and society. The purpose of the article is to substantiate the importance of creating bibliographic resources taking into account the principle of personalization, which consists in adapting the content and functionality of resources to the individual needs, preferences and interests of users. The advantages of personalized bibliographic resources are highlighted: they can act as both scientific and advisory ones to support the process of interaction between science and society. The article presents the results of a study of individual needs and preferences in the field of popular science literature of 184 users of the State Public Scientific and Technical Library of the Siberian Branch of the Russian Academy of Sciences based on the analysis of their electronic forms. The article shows the specific features of a bibliographer’s activities in creating personalized bibliographic resources for the dissemination of scientific knowledge in society.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>библиографические ресурсы</kwd><kwd>научные знания</kwd><kwd>персонализация</kwd><kwd>рекомендация</kwd><kwd>пользователи</kwd><kwd>индивидуальные потребности в информации</kwd><kwd>индивидуальные предпочтения</kwd><kwd>коммуникация науки с обществом</kwd></kwd-group><kwd-group xml:lang="en"><kwd>bibliographic resources</kwd><kwd>scientific knowledge</kwd><kwd>personalization</kwd><kwd>recommendation</kwd><kwd>users</kwd><kwd>individual information needs</kwd><kwd>individual preferences</kwd><kwd>communication of science with society</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Калюжная Т. А., Плешакова М. А. 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