A modern specialist of library-information work should quickly solve extraordinary information problem, professionally carry out expert-consulting, research, design and creative activity. To implement the above mentioned tasks library-information institutions need to attract young creative professionals who have special training.

Dissertations defended for the last 10 years in Russia were analyzed in order to clarify the research development trends on the problems of young generation professional orientation. Analysis of dissertations e-library collection revealed 183 works on relevant topics, 77% of which were devoted to pedagogical specialties.

Kemerovo State Institute of Culture trains unique professionals at the Department of Automated Information Processing Technologies (DAIPT) at specialty «Library-Information Activities», profile «Technology of Automated LibraryInformation Systems». The uniqueness of these specialists is determined by a wide humanitarian education, integration of their training in the field of library-information technologies and resources, information-analytical technologies with acquiring modern software and hardware, information-communication technologies. To attract students to this training direction DAIPT’s lecturers have developed forms of using information-communication technology in vocational guidance competitions for schoolchildren. To interact with contestants interactive forms are applied that allow activating participants and organizers joint activity. Competitive events are held both internally and in absentia.

Thus, studied theses and the experience of holding vocational guidance competitions among schoolchildren show that there is the necessity to develop science-based approaches to implementation of career-oriented work by higher education institutions in the field of information-library activities using modern interactive forms that activate the conscious activity of pupils.