The Book Transformations in the Context of Media Revolutions

The article is devoted to the analysis of book transformation as one of the oldest and the most influential types of media in the historical context of media revolutions. It characterizes the main attributes of media, underlining common features of the book and other types of media. The article explores the evolution and specific changes of oral, written and electronic information carriers and other types of media in the context of time and space. It analyses historical conditions and the modern tendency to reproduce a book in audio and electronic formats. The article also claims that such transformations make a significant impact on the classical relationship between all participants and stakeholders in book creation, production, distribution and usage. The authors emphasize the importance and further impact of large-scale changes in the nature of book in the context of media revolutions. The history of humankind has undergone four media revolutions. At present one can observe transforming the world and domestic book markets: new market segments are being formed and continue to develop. The most important trend is the transformation of the book as medium and the appearance of its new features and communication opportunities. The article considers the processes of mediatization that transform mental landmarks of contemporaries, and form new skills and techniques that are essential in modern communication. Mutual influence and modification of information channels and message itself, lead to the modification the perception of texts. All these processes require the development of new media authors’, text creators’, publishers’, editors’, readers/users’, media consumers’ competences, and ultimately change communication abilities and the priorities of all media consumers. The authors underline the necessity to create and use a new transdisciplinary medialogical approach to book research and its industry in space-time context.

1. Belovitskaya AA (1987) General bibliology: a manual [Obshchee knigovedenie: ucheb. posobie]. Moscow: Kniga. (In Russ.).

2. (2016) Situation in the market: global market for electronic books 2014-2015. Knizhnaya industriya. URL: https://www.bookind.ru/categories/abroad/3975/ ( accessed 20.06.2016). (In Russ.).

3. Zemlyanova LM (2004) Communication science and media: EnglishRussian explanatory dictionary of concepts and terms [Kommunikativistika i sredstva informatsii: anglorusskii tolkovyi slovar' kontseptsii i terminov]. Moscow: Moscow Univ. Publ. (In Russ.).

4. Ivin’skii B (1968) From the report of the Polish bibliographer Boleslav Ivinsky at the International Bibliographic Congress in 1910 in Brussels. Kniga. Issledovanie i materialy, 16: 86-87. (In Russ.).

5. Kirillova NB (2005) Media culture: from modern to postmodern [Mediakul’tura: ot moderna k postmodernu]. Moscow: Acad. project. (In Russ.).

6. Kiriya IV and Novikova AA (2017) History and theory of media [Istoriya i teoriya media]. Moscow: VShE. (In Russ.).

7. (2009) Book publishing in Russia. Status, trends and development prospects. Industry analytical report [Knigoizdaniye v Rossii. Sostoyaniye, tendentsii i perspektivy razvitiya. Otraslevoy analiticheskiy doklad]. Moscow. (In Russ.).

8. (2019) Book market of Russia. Status, trends and development prospects. Industry report [Knizhnyi rynok Rossii. Sostoyanie, tendentsii i perspektivy razvitiya. Otraslevoi otchet]. Moscow. (In Russ.).

9. Kolman M (2019) Book industry and the digital age challenges. Knizhnaya industriya. URL: https://www.bookind.ru/events/8405/ ( accessed 13.04.2019). (In Russ.).

10. Kostyuk K (2015) Book in a new media environment [Kniga v novoi mediinoi srede]. Moscow: Direct Media. (In Russ.).

11. Lenskii BV (2017) Book and book business in the XXI century: the first 15 years. Kniga: Sibir' – Evraziya : tr. I Mezhdunar. nauch. kongr. Novosibirsk, vol. 1, pp. 31-38. (In Russ.).

12. Lensky BV (2019) Book culture and culture of book: the dialectics of words and gestures. Sovremennye problemy knizhnoi kul'tury: osnovnye tendentsii i perspektivy razvitiya. Minsk ; Moskva, pp. 80-86. (In Russ.).

13. Lenskii BV (1999) Russia in the world book publishing. Kniga. Issledovanie i materialy, 77: 40-59. (In Russ.).

14. Lizunova IV (2018) Book as a media: evolution in the digital age. Trudy Sankt-Peterburgskogo gosudarstvennogo instituta kul'tury, 217: 112-115. (In Russ.).

15. Lizunova IV (2016) Social media as an interactive digital environment for popularizing books and reading. Kniga: Sibir'-Evraziya: tr. I Mezhdunar. nauch. kongr. Novosibirsk, vol. 3, pp. 92-108. (In Russ.).

16. Luman N (2005) The reality of mass media [Real’nost’ massmedia]. Moscow: Praxis. (In Russ.).

17. McLuhan M (2005) The Gutenberg galaxy. Forming a man typing [Galaktika Gutenberga. Stanovlenie cheloveka pechatayushchego]. Moscow: Acad. project. (In Russ.).

18. Briggs A and Cobley P (eds) (2005) Media. Introduction: a manual [Madia. Vvedenie: ucheb. posobie]. Moscow: UNITY-DANA. (In Russ.).

19. Novikov O, Duda V, Dymov V, Anur’ev S (2020) What happens to the book market. ReadRate. URL: https://readrate.com/rus/news/chto-proiskhodit-s-knizhnym-rynkom ( accessed 10.10.2019). (In Russ.).

20. Sergeeva OV (2011) Books as media. Vestnik Volgogradskogo gosudarstvennogo universiteta. Seriya. 7. Filosofiya, 1: 68-74. (In Russ.).

21. Sokolov AV (2010) Bookness. The Internet. Intelligence. Bibliotekovedenie, 3: 21-27. (In Russ.).

22. Shart’e R (2006) Written culture and society [Pis’mennaya kul’tura i obshchestvo]. Moscow: Nov. izd-vo. (In Russ.).

23. Shart’e R (2009) A reader in an ever-changing world. Inostrannaya literatura, 7. URL: https://magazines.gorky.media/inostran/2009/7/chitatel-v-postoyanno-menyayushhemsya-mire.html ( accessed 13.04.2019). (In Russ.).

24. Shtoler AV (2011) Technological aspects of the evolution of book culture. Trudy GPNTB SO RAN, 2: 64-70. (In Russ.).

25. Elyashevich DA (2018) Bibiliology: life after death. Trudy Sankt-Peterburgskogo gosudarstvennogo instituta kul'tury, 217: 55-81. (In Russ.).

26. Alter A (2018) Want to read Michael Lewis’s next work? You’ll be able to listen to it first. The New York Times. URL: https://www.nytimes.com/2018/06/02/books/audible-michael-lewis-audiobooks.html (accessed 20.06.2018).

27. Baekdal T (2011) Why books are still a powerful media? Baekdal Plus. URL: https://www.baekdal.com/trends/whybooks-are-still-a-powerful-media (accessed 21.02. 2020).

28. Barbier F (2006) Histories du livre. Peris: Armand Collin. 433 р.

29. Buringh E and Zanden J (2009) Charting the «Rise of the West»: manuscripts and printed books in Europe, a long-term perspective from the sixth through eighteenth centuries. The Journal of Economic History, 69(2): 409-445.

30. Couldry N and Hepp A (2017) The mediated construction of reality. Cambridge: Polity Press. 256 p.

31. Freeman M and Gambarato R (2019) The Routledge companion to transmedia studies. Routledge: Taylor & Francis Group, 2019. 492 p.

32. Ha DR and Cohen J (2018) The New York Times to launch monthly audiobook best-seller lists. The New York Times. URL: https://investors.nytco.com/press/pressreleases/press-release-details/2018/The-New-YorkTimes-to-Launch-Monthly-Audiobook-Best-SellerLists/default.aspx (accessed 03.05.2018).

33. Habermas J (1984) The theory of communicative action – reason and rationalization of society. Vol. 1. Boston: Beacon Press. 465 p.

34. Hall J (1979) The sociology of literature. New York: Longman. 162 p.

35. Innis H (2008) The bias of communication. Toronto: Univ. of Toronto Press. 304 p.

36. Jenkins H (2006) Convergence culture where old and new media collide. New York, London: New York Univ. Press. 308 p.

37. MсEwen RN (2019) Flash, spirit, plex, stretch: a transdisciplinary view of the media sensorium. Canadian Journal of Communication, 44(4). URL: https://www.cjc-online.ca/index.php/journal/article/view/3727 (accessed 13.12.2019). DOI: 10.22230/cjc.2019v44n4a3727.

38. Young LC (2019) The McLuhan-Innis field: in search of media theory. Canadian Journal of Communication, 44(4). URL: https://www.cjc-online.ca/index.php/journal/article/view/3719 (accessed 13.12.2019). DOI: 10.22230/cjc.2019v44n4a3719.