Publishing houses and publishing organizations in Siberia and the Far East as popularizers of the historical and cultural heritage of the region

Due to the rapid globalization in the second half of the 20th century the problems of preserving and studying the historical and cultural heritage of certain territories of national states have become especially relevant and socially significant. Since the book is a form of presentation of cultural heritage values, the memorial function responsible for preserving the heritage of certain territories and making population familiar to it is of fundamental importance for regional book culture. The purpose of the study presented in the article is to reveal ways to implement the memorial function of the regional book culture in Siberia and the Far East in the 2000–2010s. As a methodological basis, the theoretical model of book culture proposed by K. Migoń was used, who distinguishes the local, regional, national, supranational, cultural-civilizational and world “cultural circles of the book”. The activities of publishing houses and publishing organizations in Siberia and the Far East are treated within the local and regional “circles” as a part of the national Russian book culture. The article shows the main actors of modern local history book publishing in Siberia and the Far East: these are the majority of regional publishing houses and those publishing organizations whose activities are institutionally related to the preservation of historical and cultural heritage (museums, archives and libraries). Methods for popularizing their products are presented. For the first time, examples of product placement in advertising local history literature are identified and presented. The author concludes that Internet is becoming the main channel for the dissemination and popularization of regional local history book production, that opens the access to a wider circle of readers of historical and cultural heritage of Siberia and the Far East.

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