Stages of marketing development in general and library marketing in particular are considered. Prospects of library marketing development in Russia depend on the National Electronic Library project and the concept 3.0 of marketing. The historical continuity of library marketing and library pedagogy is demonstrated.

The article shows changes of the scientific community relation to a research school due to introducing programs to support research schools and their inclusion into the list of criteria for certification of universities and research institutes. A special attention is paid to the library-information sciences. It’s spoken on two centers for studying problems of research schools formation and development in the library-information sciences, which have developed in Novosibirsk and St. Petersburg. The author emphasizes the idea that to characterize research schools it would be important to abandon the understanding of a research school as a team of scientists working in a research unit; not to consider representatives of a research school everybody who has defended thesis under the supervision of this or that scientist; to take the position that a research school is not eternal (some schools appear and collapse, others will emerge). It is noted that to determine the research school existence it’s necessary to develop criteria, which can be mitigated for the library-information scientific cycle compared to generally accepted sciences because of its relative youth, the narrowness of the professional community, etc. Such criteria adopted by the professional community can be the foundation for studying research schools in the library-information science.

The article describes the experience of higher school electronic libraries (EL) activities in Omsk according to sociological research results. Aspects of the EL foundation in Omsk have been analyzed; problems of organization and compliance of collections are revealed; comfort and convenience factors of resources usability, as well as perspectives of higher school EL development in Omsk are defined.

The article represents stages of automated information technologies (AIT) development since their active use in the library-information activity in early 1980s. The process of their introduction in libraries is shown at the automation experiences of some large libraries (LNS RAS and SPSTL SB RAS). Based on recent studies a general list of electronic information products and services available through the library sites is shown in the following groups: reference-retrieval aid (RRA), digitized full-text publications, bibliographic production, online projects, library, bibliographic and educational services, Internet-services. The present state of the software-technological base used to create products and services through the library site was studies on SPSTL SB RAS base in frames of research project «Development of the documentary-information-library resources and services as a basis for informational support of SB RAS research» in 2014. The authors explored experiences of 45 federal, national, republican and university libraries in Russia. Resources selection was carried out in accordance with specific criteria (a technology of access, origin, search system availability, a format, et al.). Assessing software were guided: a cost aspect and property rights. A special attention was given to a set of new functions and tools available in the software as well.

Russian institutional and thematic repositories are analyzed. The general and specific characteristics for systematization and classification of open access repositories are shown: the type (kind) of a repository, type and nature of an institution - owner of a repository, the nature of the data, access, protocol OAI-PMN, the metadata policy, software, the copyright, the opportunity for data self-archiving, the possibility of multiple search, category of user. Specific properties that distinguish them from other types of information retrieval systems are stressed. Different definitions of the term «repository» are analyzed and its new definition is proposed.

The article main idea is to search a new theoretical-methodological tool to explore the position of the library profession in the modern society. As an alternative to structural-functional and traditional social-institutional approaches in librarianship the author offers a neoinstitutional approach and considers the library profession as a modern social institution. It proves that reproduction of the library as a social institution in modern conditions is the result of qualified activity of the library professionals; the structure of library practices is created in the interaction zone of meanings, norms and authorities. Not the structure affects a librarian, but a librarian as an actor can interact with the structure or oppose it, meanwhile the reproduction of social relations possessing relevant characteristics takes place. The author shows how a number of contemporary issues of librarianship is determined by contradictions between the structure reproducing the library only as an institution of material culture, and the librarian as an actor owning both traditions and ideas, beliefs, theories of new content. To study the library profession positions in the occupational structure of modern society a specific instrument - the differentiation of subjects of social action - is applied. At the junction of neoinstitutional and polysystemic approaches at least three pairs of «high resource - low resource subjects» can be distinguished, which determine the content of modern library practices: the status distribution in the chain «a librarian - a mass actor», the professional community differentiation in terms of status-role differences, studying the balance of forces across the information infrastructure of society.

The paper discusses current and persistent problems of information-library services of artists (musicians, actors, artists, writers etc). It considers specific information needs, information behavior, information self-service and informational culture of artists as a special social-professional group. The modern library is represented as the institution of art management creating conditions for effective activity in the field of professional art. The culture informatization role in changing the social communication system is revealed, which realizes the potential of creative workers. The dynamics of their information needs is studied and the problem is set to respond adequately to the information-library service modern system. The library is considered as an institution of art management creating the conditions for effective activity in the culture and arts field as a result of the trinity meet the information needs of creative professionals: information of general cultural and professional character; forming a personal fragment of information resources on the arts; providing feedbacks to a recipient. The proposed concept is to arrange new services to users of libraries on arts or libraries forming art collections both virtual and traditional.

The article considers types of memoirs and autobiographical books actual for the contemporary practice. It refines typological characteristics associated with new information technologies and, as a consequence, communication methods. A group of such products is formed not only with traditional book editions, but also online texts, because they are independent publications and/or more often become a source of traditional books. At the heart of the working typology of memoirs and autobiographical books are the text genre features accounting the following categories: «updating the past», «an autodescription», «an edition material design» (printed or electronic), and others.

The theme of «war and the book» is very versatile. Dozens of papers have been published for seventy years after the World War II, which contents reflect different aspects of publishing activity and specificity of the book social existence under battlefront and home front various conditions. The authors try to convince that the book was an active participant in the national struggle against invaders, an effective mean of mobilizing spiritual forces to fight the enemy and the way of entertainment. Researchers studied more thoroughly the problem of mass political and fiction production; topics of special study became the specificity of publishing industry; attempts were made to study the book business during war years within certain regions. Nowadays the war period books are the guardians of historical memory, along with archival documents they are important sources for reconstructing the war objective history. However, the history of production, distribution and use of books, pamphlets and other publications during the war needs special research.

The article considers tendencies of forming the Russian book market of digital distribution in the 1990s - early XXI century. It identifies and describes main distribution channels of electronic publishing; marks forecasts of the market further development to promote the electronic content.

This article is devoted to the Russian historiography of the Russian-German relations in the book business sphere. It establishes thematic focus, character features of available publications and gaps in studying the problem history based on sources analysis. The author made a conclusion on the necessity of a complex approach to investigate the Russian-German book contacts in the historical-cultural context.

The history of the publishing activity of the large scientific subdivision of the Russian Academy of Sciences is presented for the first time. The editorial-publishing department of Komi Scientific Centre is a leader of the scientific book publishing in the Republic of Komi, its production corresponds to the best publishing traditions of the Academy of Sciences.

The article evaluates data bases and other sources of information, as well as research methods used to rank the research productivity of library scientists and lecturers of library and information technology faculties in the USA. Tools and methods are identified to study high accurate ranking of research productivity or publication activity of library scientists and teachers of library higher schools.

The second article discusses laws and trends of documentology and librarianship in accordance with philosophical ideas on a scientific law.

The practice of realizing actions «Biblionight» and «Bibliotwilight» is analyzed and critically assessed.

The article shows ethics peculiarities of library methodologists, its specificity in the process of consulting by methodical services. The concept of «professional mentality of methodologists» is introduced; its content, importance for development and interaction with libraries, making an atmosphere of success are justified.

The article represents the state analysis and problems of organizing work with book monuments in the Central Library of Nizhny Novgorod region, which has a significant collection of rare and valuable books and carries on large-scale and systematic activity to identify, study and promote book monuments. A main activity direction of the library with such documents is scientific and methodological support. Acting as a regional center for dealing with book monuments, NSRUSL provides a set of measures to create the regional Union catalogue of book monuments and replenishment of the All-Russian catalogue of book monuments with information about Nizhny Novgorod stockholders and book monuments.