Buktreyler competition «Take the book»: on the problem of new advertising technologies in Russia
Abstract
The article describes the features of a project on promoting reading – booktrailers competition «Take a book». Problems, target audience, communication strategy are described, practical steps and creative tactics of the project organizers are presented. Analysis is given to the effectiveness of the competition described.
References
1. Moby Awards // Melville House : сайт изд-ва. – URL: http://mhpbooks.com/category/mobyawards/ (дата обращения: 20.03.2012).
2. О проекте «Литературное достояние Алтая» // Алтайская краевая универсальная библиотека им. В. Я. Шишкова. – URL: http://www.akunb.altlib.ru/files/Lit/index. html (дата обращения: 20.03.2012).
Review
For citations:
Sidorova A.G. Buktreyler competition «Take the book»: on the problem of new advertising technologies in Russia. Bibliosphere. 2013;(1):83-85. (In Russ.)
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